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I’m a London-based freelance Creative Director, Art Director and Designer
with extensive experience across editorial, brand, fashion and lifestyle.
My background is rooted in editorial design and art direction, working with
leading UK and international magazines and publishers. Over time, this has developed
into a broader creative practice spanning print, digital, campaigns,
branded content, visual identities, e-commerce, motion, photography and film.
I work across the creative process — from developing the initial idea and
visual language through to design, production and final delivery. I also conceive
and art direct photography and film, and commission and collaborate
with photographers, filmmakers, illustrators, stylists and other creative specialists.
I’m particularly interested in the space between design, image-making and ideas,
creating a visual language that is distinctive, coherent and appropriate to its audience,
whether it appears in a magazine, campaign, digital environment or physical space.
I work independently or as part of a wider creative team, adapting to the needs of each project
while bringing a strong visual point of view, extensive experience and a hands-on approach.
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SELECTED CLIENTS
John Lewis & Partners · Waitrose · Mr Porter · Vogue · Christie’s · Unilever · ITV · Fortnum & Mason
Arsenal F.C. · Virgin Media · Mandarin Oriental · NBCUniversal · Marks & Spencer · British Airways
VisitBritain · English Heritage · River Island · Vivobarefoot · Sappi International · Stockmann
Stylist · Glamour · Citizens Advice · Tesco F&F · Buro247 · The Arcadia Group · Omnibus Press
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SERVICES
Creative Direction
Art Direction
Editorial Design
Graphic Design
Brand & Visual Identity
Branded Content
Photographic Direction
Campaign Development
Motion Design
Digital & E-commerce
Pitch & Presentation Design
Photoshoot Planning & Production
